Profitability And Sustainability

It has become a necessity, build a business would expect to benefit, not just profit, but profits are sustainable. Companies that are able to print the current keuantungan not automatically able to maintain a continuous basis, many cases of companies or large corporations who seem healthy in good shape, tiba2 freefall collapse in the hallway bankruptcy and must be willing in the acquisition by a competitor or even tragically closed for ever.

According to the study of Jim Collins in his book Good to Great, basically any business no matter how great the institution, prone to deterioration. The current success of both a fragility that they are called "traps of winning" can be as comfortable, slow moving, cowardice, indifferent to the changes to the vanity.

Pride makes the organization feel great, sometimes not willing to accept the fact, do not want to change, and hide the negative facts and tend to blame outsiders not take over responsibility for repairs,

Perusahaan2 that sustain up to now is a company that is able to make a profit and was able to keep it sustainable. Currently you should jump for joy to see your financial report card blue, revenue is greater than the cost, but if you are able to project, and make profits continue to increase in the coming masa2?

Or do not you profit this month, not because the operating results of the business, but because of the sale of assets or incurrence of liabilities instead :)

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